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How to Choose the Right Social Media Channels for Your Business

While you can build and grow your business across several different platforms, choosing the right platform is critical for setting your business up for success. Each platform has different strengths and opportunities, and some will be better suited to pursue your goals. A multi-platform strategy may result in having more ways to deliver and share […]

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How to Set SMART Social Media Goals for Your Business

According to the Sprout Social Index: Empower and Elevate, nearly half of marketers struggle to align their social media campaigns with company goals. But to succeed on social media, it’s important to set goals that align with your business goals. This helps you stay focused on what you hope to accomplish with your social marketing

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